IT Girl - Vogue x Ewen Spencer

This editorial celebrates the new wave of It-girls reshaping the spirit of 2020s Britain. Shot by Ewen Spencer and styled by Jessica Gerardi for British Vogue, the series captures the raw energy of party season and the rising cultural voices defining what “British cool” means today. Accompanied by an article by Mahoro Seward, the feature introduces ten need-to-know talents whose attitude, style, and presence signal a fresh era of creativity across the UK.